Introduction
Keep it short and simple
Investing in domain names.
Summarising

If all this seems pretty confusing, it may be wise to engage the services of a consultant. It will cost you anything from US$25 upwards for

the service, but the fee of a good consultant is money well spent. Your domain name is a very important part of your online business, and there are many traps set for the unwary.

In summary, here are the basic guidelines for choosing a good domain name:

1) As short as possible
2) As generic as possible, but related (resale value, trademarks etc.)
3) No hyphens, numbers or mispellings
4) First letter as close to "a" as possible
5) Easy to remember (would you remember it accurately if you heard it on the radio)
6) Easy to spell (especially for international clients)
7) .com is universally recognised and remembered - the "Beverly Hills" of extensions. The new extensions such as .biz etc will take a few years to be accepted.
8) No doubling up of letters - e.g. developmenttools

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Michael Bloch
www.tamingthebeast.netMichael Bloch
Taming the Beast.net
http://www.tamingthebeast.ne...
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