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Conclusions

Reference material - If your site contains good reference
materials, it is very possible that other webmasters will want
to link to your pages in order to aid their own visitors. Thus,
it's important to have excellent quality content, both for your
own visitors and for the visitors to other sites.

Articles - It's quite common for webmasters to write articles
which are available for free publication elsewhere. In exchange
for the free content, a link back is usually required. If you
write quality content which is of value to many webmasters, you
will find you can get thousands of links back to your site.

One of the biggest benefits to this method is it is NOT a link
exchange. You do not return the link to the sites which
publishes your articles.

An additional side-effect of this promotional method is you
can get huge (and I mean huge) spikes of traffic for very short
periods of time. I've personally seen my articles published in
major (2 million plus subscribers) and received 500,000 hits in
a single day. This can be very exciting (it is a lot of hits)
but very disconcerting, especially if you unexpectedly exceed
your bandwidth allocation.

Graphics and sets - In a manner similar to publishing articles,
some artists create with is known as linkware. These are images
and sets of images which may be used as long as a link is return
to their site. Again, this is NOT a link exchange. It is
exceptionally good as a linking method, as it's quite common
for people to find a graphic they like and follow the link back
to the artists site to see what else is available.

Richard Lowe Jr.
http://www.internet-tips.net... Lowe Jr. is the webmaster of Internet Tips And Secrets at http://www.internet-tips.net - Visit our website any time to read over 1,000 complete FREE articles about how to improve your internet profits, enjoyment and knowledge.