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Conclusions
Affiliates - If you've created a good product, it is an
excellent idea to also form an affiliate plan to get other
people selling your products for you. Each of these salespeople
will be adding links to your site so they can sell your products
and collect their commissions. This has the obvious linking
benefit combined with the possibility of making some money.
Exchanging links - Perhaps the most overt reason is also very
simple: two webmasters simply agree to add a link to each
other's site to their sites. Exchanging links just to exchange
links is perhaps among the worst reason of all. This is often
done just to increase search engine rankings. Usually the
traffic from this form of linking is very poorly targeted and
produces few return visits or sales.
Link farms - Quite some time ago, some intelligent people
figured out they could boost their search engine ranking by
creating pages of links, then distributing those pages to as
may other webmasters who could tolerate them. This worked for
a while, but eventually the search engines caught on. In fact,
they now will often drop a site from their index entirely if a
link farm is discovered. At best, the link farm pages will be
dropped from the index. At worst, the whole site will be banned.
Link Automation products - Several products exist which allow
webmasters to manage their link pages. These are intended to
promote link exchanges by automating the search for sites of
desired themes, as well as handling the administration of
emailing other webmasters.
The problem is that these programs have now become associated
with spam (both email and search engine spam) due to poor
documentation and abuse by individual webmasters. In addition
the purpose of the products is to create link exchanges, which
is not the best form of linking or promotion. There is also a
large amount of anecdotal evidence that some search engines will
penalize or ban entirely a site which uses them in an unchanged
form.
Richard Lowe Jr.
http://www.internet-tips.net... Lowe Jr. is the webmaster of Internet Tips And Secrets at http://www.internet-tips.net - Visit our website any time to read over 1,000 complete FREE articles about how to improve your internet profits, enjoyment and knowledge.