Email Basics - Part One
Email Basics - Part One: Continued
FTP Basics - Part Two
FTP Basics - Part Two: Continued
Zip/Unzip Basics - Part Three
Graphics Basics - Part Four
Graphics Basics - Part Four: Continued
Icon Basics - Part Five
HTML Basics - Part Six
HTML Basics - Part Six: Continued
Text Editor Basics - Part Seven
Autoresponder Basics - Part Eight
Autoresponder Basics - Part Eight: Continued
Ezine Basics - Part Nine
Ebook Basics - Part Ten
Autoresponders are one of the most widely used promotional
tools on the Internet. They're also known as mailbots,
automatic email and email on demand. They were derived
from the very popular fax on demand and designed to
automatically respond to any email message received with
an automatic response.
Autoresponder programs vary from autoresponse messages
set-up within an email program to a script that runs on a
server. This script may run a web-based autoresponder
system that utilizes a web page form or it may run with a
pop email account on a server.
Autoresponders can assist you in automating many of your
daily tasks including:
Following up with your customers is an important part of
providing good customer service. Not only is it an essential
part of developing a good relationship, but it will also enable
you to introduce new products.
Although sending out a personal message to each of your
customers may not be possible, an autoresponder can
provide them with the illusion that your message was
personally sent.
If you're processing orders online, manually sending each
of your customers an order confirmation can be very time
consuming. By creating a standard letter and placing it
within an autoresponder that allows personalization, you
can eliminate the need to manually respond -- while at
the same time, provide good customer service.
Writing articles and allowing them to be freely published,
with your bylines, is a highly effective promotional strategy.
If you would like to enable your visitors to have access to
your articles around the clock, place them within an
autoresponder. This will enable your visitors to send an
email to a specified email address and instantly receive
your article.
In addition to the standard autoresponder systems, there
are also autoresponders that can send an unlimited number
of follow-up messages. These follow-up messages can be
automatically sent out at predetermined intervals. In other
words, you can set up your autoresponder to automatically
send out a new message each day for as many days as
you would like.
This powerful technology is currently being used by some
of the top online marketers to reach thousands of potential
customers. As you may know, it may take up to seven
contacts with a potential customer before closing a sale.
By setting up an autoresponder and offering a free
autoresponder course, you can completely automate a
portion of your marketing efforts.
Shelley Lowery
www.web-source.netCopyright ? Shelley Lowery 2002.
About the Author:
Shelley Lowery is the author of Ebook Starter - A complete
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