Series
Email Basics - Part One
Email Basics - Part One: Continued
FTP Basics - Part Two
FTP Basics - Part Two: Continued
Zip/Unzip Basics - Part Three
Graphics Basics - Part Four
Graphics Basics - Part Four: Continued
Icon Basics - Part Five
HTML Basics - Part Six
HTML Basics - Part Six: Continued
Text Editor Basics - Part Seven
Autoresponder Basics - Part Eight
Autoresponder Basics - Part Eight: Continued
Ezine Basics - Part Nine
Ebook Basics - Part Ten
Electronic mail, better known as email, is the most important
tool used on the Internet. It's much faster than snail mail,
less expensive and enables you to instantly communicate
with your visitors and customers.
Although most Internet Service Providers include email
accounts for their customers, these accounts really aren't
adequate for a Internet business -- especially if you get a
large amount of email. Not only do the email addresses
contain your ISP's name, but they are also very limited on
features and options.
There are many email programs available on the Internet.
However, the best program I've found is Eudora. Eudora is a
standalone email program that works with any ISP. It will
enable you to easily organize your email by filtering your
messages into specific mailboxes. This feature alone can
save you a great deal of time. What's more, your email
address will be your own domain -- not someone else's.
One of my favorite features is the ability to create an
unlimited number of personalities. What this means is that
you can specify the "from" address depending on the
message you're writing. For example, if you're answering a
support request, you can set up a personality that displays
support@yourdomain.com or whatever you'd like as the
"from" address. Best of all, it's free. For further information
about Eudora, visit:
http://www.eudora.com
Although writing an email message may seem simple, there
are some important issues that need to be taken into
consideration.
Subject Line
The subject of your email is the most important part of your
message. Your subject should be short and provide a
summary as to what your message is all about. This is
especially important if you need to grab your readers'
attention. For example, if you send out a mailing to your
ezine subscribers, you want the subject to instantly grab
their attention and intrigue them to open your message.
Just because they subscribe, doesn't mean they'll
actually read your publication.
Formatting
Although there has been a great deal of controversy over the
best email format -- HTML or text, text is still the best option.
HTML messages may look nice; however, not all of your
readers will be capable of viewing your message. If you'd
really like to use HTML, the best way to accommodate all of
your readers is to create two versions and allow your readers
to make the choice.
Line Length
When you begin typing your email message, keep in mind,
some email programs don't automatically wrap the text. What
this means is that although your message may look great to
you, your email recipient may receive your message as one
long sentence or it may look something like this:
Thank you for your interest in our
products.
We are dedicated to providing you
with quality
products to assist you in your
endeavors.
To prevent this problem, limit your line length to under 65
characters per line. This can be accomplished by using a
hard carriage return (hit enter) at the end of each line.
Shelley Lowery
www.web-source.netCopyright ? Shelley Lowery 2002.
About the Author:
Shelley Lowery is the author of Ebook Starter - A complete
ebook design kit. Subscribe to Etips, for a wealth of quality
information to assist you in Web Design, Internet Marketing
& Ecommerce. All new subscribers receive a free copy of
the highly acclaimed ebook, "Killer Internet Marketing
Strategies." http://www.web-source.net/cg...
Email Basics - Part One
Email Basics - Part One: Continued
FTP Basics - Part Two
FTP Basics - Part Two: Continued
Zip/Unzip Basics - Part Three
Graphics Basics - Part Four
Graphics Basics - Part Four: Continued
Icon Basics - Part Five
HTML Basics - Part Six
HTML Basics - Part Six: Continued
Text Editor Basics - Part Seven
Autoresponder Basics - Part Eight
Autoresponder Basics - Part Eight: Continued
Ezine Basics - Part Nine
Ebook Basics - Part Ten
File Transfer Protocol, better known as FTP, is a procedure
used to upload and download files to and from your web
server.
In order to use FTP, you'll need to download and install a
software program on your computer. The most widely used
FTP program is WS FTP Pro. You can find it here:
http://www.wsftp.com
When you first launch the FTP program, a startup screen
will appear. This screen will enable you to add your website
information and allow the program to connect with your
server. You simply fill in the information where indicated
with the following information:
Profile Name - This name will be added to the selection list
of profile names. Select your profile name according to
your domain. For example, if your domain name were
smiths.com, your profile name might be Smiths.
Host Name/Address - Your domain name address.
Example - www.smiths.com
Host Type - The type of server in which your website is
hosted. The standard is Unix.
User ID - Your hosting User ID. Example - smiths.
Password - Your hosting password.
Depending on which FTP client you use, the names may
be slightly different.
Shelley Lowery
www.web-source.netCopyright ? Shelley Lowery 2002.
About the Author:
Shelley Lowery is the author of Ebook Starter - A complete
ebook design kit. Subscribe to Etips, for a wealth of quality
information to assist you in Web Design, Internet Marketing
& Ecommerce. All new subscribers receive a free copy of
the highly acclaimed ebook, "Killer Internet Marketing
Strategies." http://www.web-source.net/cg...
Email Basics - Part One
Email Basics - Part One: Continued
FTP Basics - Part Two
FTP Basics - Part Two: Continued
Zip/Unzip Basics - Part Three
Graphics Basics - Part Four
Graphics Basics - Part Four: Continued
Icon Basics - Part Five
HTML Basics - Part Six
HTML Basics - Part Six: Continued
Text Editor Basics - Part Seven
Autoresponder Basics - Part Eight
Autoresponder Basics - Part Eight: Continued
Ezine Basics - Part Nine
Ebook Basics - Part Ten
If you're doing business on the Internet, sooner or later
you will encounter a Zip file. A Zip file is simply an
"archive" of one or more files compressed into one file
for easy distribution.
Zip files are used to compress and transport file
archives over the Internet. It is the preferred method
used for electronic file distribution, as rather than
downloading several different files, you can simply
download one Zip file. In addition, the download time
will be minimized, as the files within the Zip archive
are compressed.
Once a Zip file is downloaded, it can be easily opened and
extracted (unzipped) with a Zip/Unzip software program.
Although there are many Zip software programs available
on the Internet, WinZip is the most popular. WinZip makes
working with file archives simple. It features an easy
point-and-click, drag-and-drop interface for viewing,
extracting, adding, deleting and testing archived files.
You can download a fully functional evaluation version here:
http://www.winzip.com/downlo...
Extracting a Zip file with WinZip can be accomplished in a
number of ways. Here are a few methods to get you started:
Right Click - To extract your files using the right click
method, locate the file you would like to extract and place
your mouse pointer over the file. Right click on your mouse
to launch the menu. Select "Extract to" and select the
folder in which you'd like to place your files.
WinZip Wizard - To extract your files with the wizard,
locate the file you would like to extract and double click
the file. This will load your file within WinZip. Click on the
"Wizard" button located at the top of your screen to use the
wizard. Follow the step by step instructions.
WinZip Interface - To extract your files within WinZip, your
first step will be to open the WinZip program. Once opened,
click on the "Open" button at the top of your screen to
locate and open your Zip file. Once your file is open, click
on the "Extract" button at the top of your screen and
select the folder in which you'd like to place your files.
Creating a Zip file with WinZip can be accomplished in a
number of ways. Here are a few methods to get you started.
Right Click - To create a Zip file using the right click method,
locate the file or folder you would like to place within your
Zip file and place your mouse pointer over the file. Right click
on your mouse to launch the menu. Select "Add to Zip" to
launch the WinZip program. Click on "New" to create a new
Zip file, or on "Open" to add the file to an existing Zip file.
WinZip Wizard - To create a Zip file with the wizard, your
first step will be to load the WinZip program. Once loaded,
click on the "Wizard" button located at the top of your
screen to use the wizard. Follow the step by step
instructions to create your Zip file.
WinZip Interface - To create a Zip file using WinZip, your
first step will be to open the WinZip program. Once opened,
click on the "New" button at the top of your screen to
launch the "New Archive" window. Select the folder in
which you'd like to place your Zip file, type in a name for
your file and click on the "OK" button. Your new Zip file
has been created. You can now add files by clicking on the
"Add" button at the top of the screen.
Although there are other methods you can use when
working with WinZip, the above methods will provide you
with a basic guideline.
Zip files provide Internet users with the ability to easily
compress and transfer files in an organized fashion. Use
them to your fullest advantage.
Shelley Lowery
www.web-source.netCopyright ? Shelley Lowery 2002.
About the Author:
Shelley Lowery is the author of Ebook Starter - A complete
ebook design kit. Subscribe to Etips, for a wealth of quality
information to assist you in Web Design, Internet Marketing
& Ecommerce. All new subscribers receive a free copy of
the highly acclaimed ebook, "Killer Internet Marketing
Strategies." http://www.web-source.net/cg...
Email Basics - Part One
Email Basics - Part One: Continued
FTP Basics - Part Two
FTP Basics - Part Two: Continued
Zip/Unzip Basics - Part Three
Graphics Basics - Part Four
Graphics Basics - Part Four: Continued
Icon Basics - Part Five
HTML Basics - Part Six
HTML Basics - Part Six: Continued
Text Editor Basics - Part Seven
Autoresponder Basics - Part Eight
Autoresponder Basics - Part Eight: Continued
Ezine Basics - Part Nine
Ebook Basics - Part Ten
Graphic design is an intimidating subject for many Internet
entrepreneurs. However, most of us must learn some basic
design techniques in order to avoid the high costs of hiring
a professional designer.
In order to create or edit your graphics, you'll need to
invest in a good graphics-editing program. The most popular
program used by Internet marketers is Paint Shop Pro. This
powerful program is the only program you'll need to design
professional looking graphics. You can download a free
30-day trial and register the software for only $99.
http://www.jasc.com/
The most popular image formats used on the Internet are
GIF and JPEG.
Graphic Interchange Format, better known as GIF, uses a
maximum of 256 colors and is best suited for images such
as logos, buttons and bullets.
GIF images can be saved in two different formats:
- 87
- 89a
The 89a format is the preferred GIF format, as it has the
following benefits:
Images saved in the 89a GIF format can have a transparent
background. This will enable the canvas of an image to be
transparent and enable the background to show through.
Images saved in the 89a GIF format can be saved as
interlaced. This will enable your image to display as it is
being loaded into a web page. The image will gradually
become clearer as the page loads.
Images saved in the 89a GIF format can be used to
create animated images. Animated images are simply
several GIF images compiled into one GIF image file that
loops. In order to create an animated image, you'll need
a special editing program.
Joint Photographic Expert Group, better known as JPEG,
is the best format for photographs. JPEG images can
contain millions of colors and allow you to specify the
degree of compression.
Shelley Lowery
www.web-source.netCopyright ? Shelley Lowery 2002.
About the Author:
Shelley Lowery is the author of Ebook Starter - A complete
ebook design kit. Subscribe to Etips, for a wealth of quality
information to assist you in Web Design, Internet Marketing
& Ecommerce. All new subscribers receive a free copy of
the highly acclaimed ebook, "Killer Internet Marketing
Strategies." http://www.web-source.net/cg...
Email Basics - Part One
Email Basics - Part One: Continued
FTP Basics - Part Two
FTP Basics - Part Two: Continued
Zip/Unzip Basics - Part Three
Graphics Basics - Part Four
Graphics Basics - Part Four: Continued
Icon Basics - Part Five
HTML Basics - Part Six
HTML Basics - Part Six: Continued
Text Editor Basics - Part Seven
Autoresponder Basics - Part Eight
Autoresponder Basics - Part Eight: Continued
Ezine Basics - Part Nine
Ebook Basics - Part Ten
Although there are many graphics programs available on
the Internet, this tutorial will focus on using Paint Shop
Pro 7.01. If you are using a different version of Paint Shop
Pro or another graphics program, the graphic tools
mentioned below will not be located in the same places.
When working with images in Paint Shop Pro, you will have
the ability to save your image in PSP format. This format
will enable you to begin working on an image, save it in
PSP format and finish the image at a later time. It will
preserve all of your work without any changes.
If you would like to edit an image that has been previously
saved in the GIF format, you must first increase the image's
colors to 16 million. If you don't, your colors will be limited.
Go to "Colors" - "Increase Color Depth"- "16 million colors
(24 bit)" to increase your image's colors.
If you'd like to resize an image in JPEG format, you can do
so in one of two ways -- through your graphics program
or within your HTML. You can resize your image within your
HTML by changing the HEIGHT and WIDTH values. To retain
your images original characteristics, make sure you adjust
the height and the width equally. In other words, if your
original image dimensions are 50x100 (width 50 and height
100), to reduce your image to one half the size, change
the width to 25 and the height to 50.
If you'd like to resize an image in JPEG or GIF format, go
to "Image" - "Resize" and select "Percentage of original."
Type in your selection in the first box and click on "OK."
There's no need to fill in the second box, as it will be filled
in automatically. For example. If you would like to reduce
your image to half the size it is now, type in 50. This
number is telling the program that you'd like to reduce the
image's size by 50%.
If you would like to increase your image's size, type in a
number over 100. Your original image is considered to be
100%. If you would like to increase your image's size by
50%, type 150 in the first box.
If you'd like to rotate an image, go to "Image" - "Rotate"
and select your preferences.
When rotating an image, it may lose some of its clarity
(become blurry). You can correct this problem by
sharpening your image. Go to "Effects" - "Sharpen" -
"Sharpen". If after sharpening your image it still appears
a little blurry, simply sharpen it again.
If you would like to use text within your image, your first
step will be to select your text color. The "Styles" boxes
are located on the right hand side of your screen. The top
box should be set to Null (off) and the bottom box should
be set to Solid, which will look like a paintbrush. To change
the style of each box, click on the black arrow and make
your selection.
To change the text color, click in the center of the bottom
box and select your preferred color. Your text will be
displayed in the color within the bottom box.
If you would like to outline your text in a different color,
click on the black arrow of the top box and select the
paintbrush. Your text will be displayed in the color your
bottom box contains and outlined in the color your top
box contains.
Once you've selected your text color, click on the text
tool on the left-hand side of your screen. This will launch
your text window. Select your font and text size from the
drop down menu and type in your text. Make sure you
select Antialias and Floating then click "OK."
Antialias will smooth out all of the rough edges of your
text and blend it in with your background color. You will
use the Antialias setting with various graphic tools when
designing your graphics, so it is important to remember
its function.
You will now see your text with, what looks like, marching
ants around it. If you'd like to move your text, click and
hold your left mouse button directly over your text to drag
it to your desired position. Try to center it as well as
possible, but don't deselect it.
If you would like to rotate your text, now is the time to
do it. Simply follow the same instructions (above) used to
rotate an image.
If you make a change to your image and you're not
satisfied with the outcome, you can undo your last change
by going to "Edit" - "Undo." It will only undo the last thing
you did.
Your next step will be to add a drop shadow effect. With
your text still selected, go to "Effects" - "3D Effects" -
"Drop Shadow." Your selected text will be displayed in the
window. Try different settings until you achieve the effect
you'd like. Click on OK. When you're satisfied with your
text, right click on your mouse to set it.
Now that you have a basic understanding of graphics,
take some time to learn some additional techniques.
There are many free tutorials available on the Internet.
Not only will it assist you in creating professional looking
images, but it will also save you a great deal of money.
Shelley Lowery
www.web-source.netCopyright ? Shelley Lowery 2002.
About the Author:
Shelley Lowery is the author of Ebook Starter - A complete
ebook design kit. Subscribe to Etips, for a wealth of quality
information to assist you in Web Design, Internet Marketing
& Ecommerce. All new subscribers receive a free copy of
the highly acclaimed ebook, "Killer Internet Marketing
Strategies." http://www.web-source.net/cg...
Email Basics - Part One
Email Basics - Part One: Continued
FTP Basics - Part Two
FTP Basics - Part Two: Continued
Zip/Unzip Basics - Part Three
Graphics Basics - Part Four
Graphics Basics - Part Four: Continued
Icon Basics - Part Five
HTML Basics - Part Six
HTML Basics - Part Six: Continued
Text Editor Basics - Part Seven
Autoresponder Basics - Part Eight
Autoresponder Basics - Part Eight: Continued
Ezine Basics - Part Nine
Ebook Basics - Part Ten
An icon is a graphic image that represents an available function on a computer's graphical user interface. They look like a standard image file; however, to create an icon, you must have a special software program capable of creating and saving an image in ICO format.
The size of an icon will vary depending on the application it is associated with. Some will require a 16x16 pixel image and others may require a 32x32 pixel image. In addition, the number of required colors may be 16 or 256.
If you're using Internet Explorer 5 or above, you've probably noticed that some sites you've placed within your "Favorite Places" have an icon that displays beside the link. This icon is known as a "Favicon." Displaying a Favicon with a website can not only make it stand out among the sites listed, but it can also build brand awareness.
A Favicon should represent your website and provide viewers with an instant recognition of your website. This can be accomplished by using a specific symbol or logo that defines what your website is all about.
You can easily create a custom icon for your website that will display within your visitors' "Favorite Places."
Your first step will be to download an icon creation program. I recommend using a great shareware program called Icon Easel. You can download it at the following web address: http://www.easyapps.com/
To create an icon with Icon Easel, you simply open the program and select your icon size and color preference from the dropdown menu to begin. Your icon will automatically be created in the preferences you specify. Internet Explorer requires that your icon is 16x16 pixels. If it isn't, it will be ignored.
You're now ready to begin the actual design process. The large window that contains all the squares is your icon canvas. Each square represents a pixel and can be edited to suit your needs. Use the tools on the left-hand side of your screen to edit these pixels and design your icon.
If you have an image that you would like to use as an icon, you can do so in a couple of different ways. You can either copy your image and paste it onto your icon canvas, or you can paste your image from a file.
If you're not confident in your abilities to design your own icon, using a pre-designed image will be your best option.
When designing your icon, unless your icon covers the entire canvas, you'll want to make the background transparent. This will allow the canvas of your icon to be transparent and enable the background to show through.
Your first step will be to click on the "Screen" button on the right-hand side of your screen. This will display the transparency lines within your left color window. To add transparency to a pixel, click on the "Flood Fill" tool (tipping paint can) on the left-hand side of your screen and fill in the pixels you'd like to make transparent.
When you're finish with your icon, simply save your file as favicon.ico and upload it to your server where you store your HTML files.
Each time your visitor adds your site to their "Favorite Places," Internet Explorer automatically searches for your favicon.ico file and displays it next to your site's link. You can also associate the icon with your web page by saving the icon with a different file name other than favicon.ico and adding the following code within your HTML between the <HEAD> and </HEAD> tags.
<LINK REL="SHORTCUT ICON" HREF=
"http://www.domain.com/icon.ico">
The URL should lead to your icon file.
In addition to creating an icon for your website, many HTML ebook compilers will enable you to display your own product icon. This icon will be displayed on your clients' desktop. When clicked on, it will open your ebook.
Before creating an icon to be used with your ebook, make sure you review your compilation software to make sure that you can include your own icon and to get their specifications.
Creating and displaying your own icon is not as difficult as you may think. If you follow the simple instructions above, you can create your own icons in a matter of minutes.
Shelley Lowery
www.web-source.netCopyright ? Shelley Lowery 2002.
About the Author:
Shelley Lowery is the author of Ebook Starter - A complete
ebook design kit. Subscribe to Etips, for a wealth of quality
information to assist you in Web Design, Internet Marketing
& Ecommerce. All new subscribers receive a free copy of
the highly acclaimed ebook, "Killer Internet Marketing
Strategies." http://www.web-source.net/cg...
Email Basics - Part One
Email Basics - Part One: Continued
FTP Basics - Part Two
FTP Basics - Part Two: Continued
Zip/Unzip Basics - Part Three
Graphics Basics - Part Four
Graphics Basics - Part Four: Continued
Icon Basics - Part Five
HTML Basics - Part Six
HTML Basics - Part Six: Continued
Text Editor Basics - Part Seven
Autoresponder Basics - Part Eight
Autoresponder Basics - Part Eight: Continued
Ezine Basics - Part Nine
Ebook Basics - Part Ten
If you're doing business on the Internet, learning some
basic web design skills is an absolute must. Not only
will you have the ability to create your own web pages,
but you'll also save yourself a great deal of money.
Although there are many HTML editors available on the
Internet, the best editor I've found is "1st Page 2000."
This powerful editor is great for newbies and experienced
webmasters alike, as it can be used in four different modes
-- Easy, Expert, Hardcore and Normal. You can select which
mode you'd like to use depending on your level of experience.
Best of all,it's completely free. http://www.evrsoft.com/
Web pages are created with special codes known as HTML
(Hypertext Markup Language). These codes, also referred to
as tags, are enclosed by the lesser than (<) and greater
than (>) brackets and may be written in capital or lower
case letters.
The opening bracket is followed by an element, which is a
browser command, and ends with the closing bracket.
Example:
<font>
An element may also be followed by attributes, which are
words describing the properties of the element, and
further instruct the browser.
Example:
<font size="2">
Attributes are only contained in the opening tags to the
right of the element and are separated by a space and
followed by an equal (=) sign. The value follows the
equal sign and is enclosed in quotes.
Shelley Lowery
www.web-source.netCopyright ? Shelley Lowery 2002.
About the Author:
Shelley Lowery is the author of Ebook Starter - A complete
ebook design kit. Subscribe to Etips, for a wealth of quality
information to assist you in Web Design, Internet Marketing
& Ecommerce. All new subscribers receive a free copy of
the highly acclaimed ebook, "Killer Internet Marketing
Strategies." http://www.web-source.net/cg...
Email Basics - Part One
Email Basics - Part One: Continued
FTP Basics - Part Two
FTP Basics - Part Two: Continued
Zip/Unzip Basics - Part Three
Graphics Basics - Part Four
Graphics Basics - Part Four: Continued
Icon Basics - Part Five
HTML Basics - Part Six
HTML Basics - Part Six: Continued
Text Editor Basics - Part Seven
Autoresponder Basics - Part Eight
Autoresponder Basics - Part Eight: Continued
Ezine Basics - Part Nine
Ebook Basics - Part Ten
Below, is a very basic HTML document structure. It
contains the opening HTML tag, the TITLE tag enclosed
between the opening and closing HEAD tags, the opening
and closing BODY tags and the closing HTML tag.
All of your text, graphics and any additional HTML codes
will be placed between the <BODY> and </BODY> tags.
<HTML>
<HEAD>
<TITLE>Your Web Page Title</TITLE>
</HEAD>
<BODY>
</BODY>
</HTML>
Each HTML tag above contains an opening tag and a
closing tag. The opening tag is written with the command
enclosed with brackets.
Example:
<HTML>
The closing tag contains a forward slash followed by the
command enclosed with brackets.
Example:
</HTML>
The opening tag is telling the browser to begin the
specified action and the closing tag is telling the
browser to end the action.
The proper way to write HTML is to place your closing
tags in sequence with your opening tags.
Example:
<B><I>Example of the proper sequence of writing HTML</I></B>
Notice that the closing tags are in sequence with the
opening tags.
When you have several opening tags, the closing tags
will begin with the last opening tag and end with the
first. Are you totally confused now? Here's some more
examples.
This is an example of a properly written code:<B><I>Example</I></B>
This is an example of an improperly written code:<B><I>Example</B></I>
Creating a Basic Document
Begin writing your HTML by creating your document's
basic layout -- beginning with <HTML> and ending with
</HTML>:
<HTML>
<HEAD>
<META NAME="Description" CONTENT="Description of your
web page">
<META NAME="KEYWORDS" CONTENT="Keywords that best
describe your web page separated with a comma.">
<TITLE>Your Page Title</TITLE>
</HEAD>
<BODY>
This area will contain everything that will be visible
through a web browser such as text and graphics.
</BODY>
</HTML>
<HTML> - Begins your HTML document
<HEAD> - Contains information about the page such as,
the TITLE, META tags for proper Search Engine indexing,
STYLE tags, which determine the page layout and
JavaScript coding for special effects.
<TITLE> - The TITLE of your page. This will be visible in the title bar of your visitors' browser.
Note: Make sure you include your most relevant keyword
phrase within your "title" for Search Engine indexing.
A keyword phrase is two or more words that best
describe your website. For example, if your website
focuses on "grooming dogs" then your best keyword
phrase will be "dog grooming."
</TITLE> - Closes the <TITLE> tag.
</HEAD> - Closes the <HEAD> tag.
<BODY> - This is where you will begin writing your
document.
</BODY> - Closes the <BODY> tag.
</HTML> - Closes the <HTML> tag.
Basic Text Elements
<B> - Bold Text
<B>Example</B>
<I> - Italic
<I>Example</I>
<U> - Underline
<U>Example</U>
If you would like to specify a certain text or background
color, you can do so by using color codes.
RGB color codes are represented as hexadecimal values. The
RGB color codes contain three sets of numbers representing
the amount of Red, Green and Blue contained in a color.
These codes must be used within your HTML to specify your
selected colors.
Now, to put the above statement in English...if you'd like
to display your text in a certain color, you must include
the hexadecimal color code within your font tag. Each color
has its own color code.
Here are a few of the basic color codes:
Black - #000000
White - #FFFFFF
Red - #FF0000
Green - #00C000
Blue - #0000FF
Yellow - #FFFF00
Example:
<font color="#FF0000">Example</FONT>
You can find a 216 safe color chart here:
http://www.web-source.net/21...
In order to navigate a web page, you must create links.
Links are created with an anchor, an href attribute and a
URL (Uniform Resource Locator). URL's provide the browser
with the location of the link, the name of the file and
the method in which to access the file.
Example:
When you begin writing your HTML code, all of your codes
will be placed between your <BODY> and </BODY> tags, as
this is the only part of your web page that will be viewed
through a web browser.
You can find an HTML code chart here:
http://www.web-source.net/ht...
This chart will provide you with all of the basic HTML
codes, descriptions and examples to assist you in creating
your web page.
Although this article provides you with a very basic
overview of HTML, with the help of 1st Page 2000 and
the HTML code chart mentioned above, you can easily begin
learning how to create your own web pages.
Shelley Lowery
www.web-source.netCopyright ? Shelley Lowery 2002.
About the Author:
Shelley Lowery is the author of Ebook Starter - A complete
ebook design kit. Subscribe to Etips, for a wealth of quality
information to assist you in Web Design, Internet Marketing
& Ecommerce. All new subscribers receive a free copy of
the highly acclaimed ebook, "Killer Internet Marketing
Strategies." http://www.web-source.net/cg...
Email Basics - Part One
Email Basics - Part One: Continued
FTP Basics - Part Two
FTP Basics - Part Two: Continued
Zip/Unzip Basics - Part Three
Graphics Basics - Part Four
Graphics Basics - Part Four: Continued
Icon Basics - Part Five
HTML Basics - Part Six
HTML Basics - Part Six: Continued
Text Editor Basics - Part Seven
Autoresponder Basics - Part Eight
Autoresponder Basics - Part Eight: Continued
Ezine Basics - Part Nine
Ebook Basics - Part Ten
One of the most powerful marketing tools used on the
Internet is the ezine. An ezine, also known as an email
magazine, online publication or electronic newsletter is
simply a newsletter available via email and/or online. There
are hundreds of thousands of ezines on various subjects
available on the Internet free of charge.
Publishing an ezine is a great way to build an opt-in list
of potential customers. Not only will it enable you to share
your expertise, but it will also build your credibility.
Developing a trusting relationship with your subscribers is
the key to your ezine's success. You must have a sincere
desire to assist your subscribers to the best of your
ability. Provide them with helpful information that will
teach and inform in regard to the subject matter.
Although offering your ezine to your subscribers free of
charge may seem to be a waste of time, you have to look at
the entire picture. This publication will enable you to have
a direct line of communication with your subscribers. Your
subscribers are not just subscribers -- they're actually
targeted potential customers. When they subscribed to your
publication, they were letting you know they have an
interest in your ezine's focus. This provides you with the
opportunity to advertise your products or services, and
provide them with recommendations.
Once you've developed a trusting relationship, your
recommendations will be very effective. However, you must
only recommend a product or service that you truly believe
in, as your professional reputation is on the line.
If you've been marketing on the Internet, then you know it
may take several contacts with a prospective customer before
closing a sale. What better way to make those contacts. In
addition, you can eventually make a nice income selling
sponsor advertising and classified ads.
If you're not publishing an ezine, you really should be. The
Internet offers a wealth of quality information and
resources to assist you.
Tutorials:
Learn everything you'll need to know in order to begin
publishing your ezine.
How to Publish an Ezine
http://www.thewritemarket.co...
The Handbook of Ezine Publishing
http://www.e-zinez.com/handb...
A Beginner's Guide to Ezine Publishing
http://www.epdigest.com/begi...
Ezine Tips
http://ezine-tips.com/
If you'd like a head start in writing your ezine, the
following sites will provide you with some ezine templates:
How to Use A Template to Create Your E-Zine
http://www.e-zinez.com/handb...
Ezine Success
http://www.websuccesscentral...
You can publish your ezine completely free. Free list hosts
will provide complete email list subscription management
including list hosting, subscribes, unsubscribes, mailings
and more. They will place a small ad within each message
sent to your group. This is a small price to pay and well
worth the great service they provide.
Free List Hosts:
Yahoo! Groups - http://groups.yahoo.com/
Topica - http://www.topica.com/
Smart Groups - http://www.smartgroups.com/
Fee based mailing list hosts provide complete email list
subscription management including list hosting, subscribes,
unsubscribes, mailings and more for a fee.
Fee Based Mailing List Hosts:
SparkList - http://sparklist.com/
Email Factory - http://www.emailfactory.com/
Lyris - http://www.lyris.com/
L-Soft - http://www.lsoft.com/
If you'd rather take care of your own list, there are a
couple of different options:
- Use a software program that resides on your computer
- Use a script that resides on your server
Mailing List Software:
Mailloop
http://www.web-source.net/cg...
This outstanding program will enable you to have complete
control over your lists including:
- Automatically filters your email
- Completely run your newsletters
- Import your leads or orders into a database
- Automatically email your personalized customer database
- Send out an unlimited amount of autoresponses
- and more.
Group Mail
http://www.web-source.net/cg...
Another outstanding software that will enable you to send
highly professional formatted messages that are personalized
for each of your recipients. You can manage an unlimited
number of lists with an unlimited number of recipients in
each and much more.
If you're using a software program like Group Mail, you'll
also need a good form processing script to enable your
visitors to subscribe:
Master Form
http://www.web-source.net/cg...
This form will enable you to have the results of your form
emailed to you or to a specified address. It can write your
information to a database file and you can even have a
personalized thank you page. In addition, you can even have
multi-page forms with no limit on the number of pages.
Cost - $35.00
Alien Form
http://cgi.tj/scripts/alienf...
This powerful script will enable you to have the results of
your form emailed to you and any additional addresses you
specify. It can write directly to files, allowing you to log
every time the form is submitted, or to store order or
subscription details securely on your server.
Mailing list scripts will enable you to run your mailing
list completely online via your web browser.
Mailing List Scripts:
OptIn Lightning
http://www.web-source.net/cg...
A complete list management system including pop-up
subscription request alert, email subscriptions, follow-up
autoresponders, SQL database, supports large databases,
personalization features, automatic removal links and more.
@News Wizard
http://www.web-source.net/cg...
Complete list management including unlimited lists, list
import/convert function, duplicate check, HTML or plain text
newsletters, customizable auto-personalization of messages
and more.
Although a quality ezine should contain some original
content, it is completely acceptable to use articles written
by other authors.
Free Content:
Article Announce Groups - Articles that may be freely
published delivered to your email each day.
http://www.web-source.net/ar...
Ezine Articles - Article Directory
http://ezinearticles.com/
Marketing Seek - Article and Ezine Directory
http://www.marketing-seek.co...
Idea Marketers - Article Directory
http://www.ideamarketers.com...
Author Connection - Article Directory
http://www.authorconnection....
Internet Wire - Offers broad, real-time dissemination of
company press releases and material news.
http://www1.internetwire.com...
If you're not collecting your visitor's email addresses,
don't wait another day to start. Opt-in lists are one of the
most powerful marketing tools on the Internet.
Shelley Lowery
www.web-source.netCopyright ? Shelley Lowery 2002.
About the Author:
Shelley Lowery is the author of Ebook Starter - A complete
ebook design kit. Subscribe to Etips, for a wealth of quality
information to assist you in Web Design, Internet Marketing
& Ecommerce. All new subscribers receive a free copy of
the highly acclaimed ebook, "Killer Internet Marketing
Strategies." http://www.web-source.net/cg...
Email Basics - Part One
Email Basics - Part One: Continued
FTP Basics - Part Two
FTP Basics - Part Two: Continued
Zip/Unzip Basics - Part Three
Graphics Basics - Part Four
Graphics Basics - Part Four: Continued
Icon Basics - Part Five
HTML Basics - Part Six
HTML Basics - Part Six: Continued
Text Editor Basics - Part Seven
Autoresponder Basics - Part Eight
Autoresponder Basics - Part Eight: Continued
Ezine Basics - Part Nine
Ebook Basics - Part Ten
Autoresponders are one of the most widely used promotional
tools on the Internet. They're also known as mailbots,
automatic email and email on demand. They were derived
from the very popular fax on demand and designed to
automatically respond to any email message received with
an automatic response.
Autoresponder programs vary from autoresponse messages
set-up within an email program to a script that runs on a
server. This script may run a web-based autoresponder
system that utilizes a web page form or it may run with a
pop email account on a server.
Autoresponders can assist you in automating many of your
daily tasks including:
Following up with your customers is an important part of
providing good customer service. Not only is it an essential
part of developing a good relationship, but it will also enable
you to introduce new products.
Although sending out a personal message to each of your
customers may not be possible, an autoresponder can
provide them with the illusion that your message was
personally sent.
If you're processing orders online, manually sending each
of your customers an order confirmation can be very time
consuming. By creating a standard letter and placing it
within an autoresponder that allows personalization, you
can eliminate the need to manually respond -- while at
the same time, provide good customer service.
Writing articles and allowing them to be freely published,
with your bylines, is a highly effective promotional strategy.
If you would like to enable your visitors to have access to
your articles around the clock, place them within an
autoresponder. This will enable your visitors to send an
email to a specified email address and instantly receive
your article.
In addition to the standard autoresponder systems, there
are also autoresponders that can send an unlimited number
of follow-up messages. These follow-up messages can be
automatically sent out at predetermined intervals. In other
words, you can set up your autoresponder to automatically
send out a new message each day for as many days as
you would like.
This powerful technology is currently being used by some
of the top online marketers to reach thousands of potential
customers. As you may know, it may take up to seven
contacts with a potential customer before closing a sale.
By setting up an autoresponder and offering a free
autoresponder course, you can completely automate a
portion of your marketing efforts.
Shelley Lowery
www.web-source.netCopyright ? Shelley Lowery 2002.
About the Author:
Shelley Lowery is the author of Ebook Starter - A complete
ebook design kit. Subscribe to Etips, for a wealth of quality
information to assist you in Web Design, Internet Marketing
& Ecommerce. All new subscribers receive a free copy of
the highly acclaimed ebook, "Killer Internet Marketing
Strategies." http://www.web-source.net/cg...
Email Basics - Part One
Email Basics - Part One: Continued
FTP Basics - Part Two
FTP Basics - Part Two: Continued
Zip/Unzip Basics - Part Three
Graphics Basics - Part Four
Graphics Basics - Part Four: Continued
Icon Basics - Part Five
HTML Basics - Part Six
HTML Basics - Part Six: Continued
Text Editor Basics - Part Seven
Autoresponder Basics - Part Eight
Autoresponder Basics - Part Eight: Continued
Ezine Basics - Part Nine
Ebook Basics - Part Ten
Selecting a quality autoresponder service:
When selecting an autoresponder service, there are many
factors that need to be taken into consideration to ensure
maximum performance:
- Personalized responses - Gives the recipient the illusion
that your message was sent specifically to them.
- Automatic follow-ups - Studies have shown it may take up
to seven contacts before closing a sale.
- Unlimited text length - If you are inhibited by the amount
of text your autoresponder may contain, you may be forced
to revise a successful sales letter, ultimately costing you
business.
- Free Unlimited updating - You must have the ability to
update your autoresponders.
- Automatic Notification - You must have the ability to track
your ad's performance. You should be instantly informed
each time someone requests your information.
Although many web hosts provide their clients with one-time
autoresponders, if you're planning on sending out follow-up
messages, you'll want to use a more advanced autoresponder.
GetResponse
http://www.web-source.net/cg...
An advanced autoresponder system that will enable you to
not only personalize your messages, but it will also enable
you to send an unlimited number of follow-ups.
Cost: Advertising supported
SendFree
http://www.web-source.net/cg...
A one-time autoresponder system with a unique
advertising opportunity. This autoresponder is also an ad
exchange that enables autoresponder owners to receive
free promotion by exchanging ads. Your ad runs on other
members' autoresponders and their ads run on yours.
Cost: Advertising supported
AWeber
http://www.web-source.net/cg...
AWeber provides an outstanding autoresponder system
that will enable you to take complete control over your
autoresponder marketing campaign. This professional
autoresponder service provides you with all of the following:
Send HTML or text messages
Subscriber signup via email or web form
Easily import and export opt-in subscriber lists
Automatic removal links within each message
Unlimited message length
Completely personalize your messages
Advanced autoresponders with six follow-up messages
Statistics and graphs
Autoresponders are one of the most widely used marketing
tools on the Internet. Although they can't completely
automate your business, they can certainly save you hours
of valuable time, and increase your profits considerably.
Shelley Lowery
www.web-source.netCopyright ? Shelley Lowery 2002.
About the Author:
Shelley Lowery is the author of Ebook Starter - A complete
ebook design kit. Subscribe to Etips, for a wealth of quality
information to assist you in Web Design, Internet Marketing
& Ecommerce. All new subscribers receive a free copy of
the highly acclaimed ebook, "Killer Internet Marketing
Strategies." http://www.web-source.net/cg...
Email Basics - Part One
Email Basics - Part One: Continued
FTP Basics - Part Two
FTP Basics - Part Two: Continued
Zip/Unzip Basics - Part Three
Graphics Basics - Part Four
Graphics Basics - Part Four: Continued
Icon Basics - Part Five
HTML Basics - Part Six
HTML Basics - Part Six: Continued
Text Editor Basics - Part Seven
Autoresponder Basics - Part Eight
Autoresponder Basics - Part Eight: Continued
Ezine Basics - Part Nine
Ebook Basics - Part Ten
One of the most powerful viral marketing tools used on the
Internet is the ebook. An ebook is simply a group of files
compressed into one downloadable file for distribution. This
file can reside on your server and may be downloaded by your
visitors an unlimited number of times. It requires no
installation and will open on your visitors' desktop to
display your information.
Ebooks are considered to be the "perfect" online marketing
tool. Not only do they provide your visitors with something
of value, but they also enable you to promote your products
and services. With just one quality ebook development, you
can produce an on going promotional tool that will work 24
hours a day, seven days a week for years to come. Your ebook
can literally be viewed by millions simply by giving it away
and allowing it to be freely distributed.
The concept is simple. The idea is to create a powerful
ebook that targets your potential customer. This ebook
should identify a specific problem, and promote your
products as the solution. This can be accomplished by
providing information that teaches or informs with regard to
the subject matter.
The key to using this technique effectively is to encourage
others to distribute your ebook for you. If your ebook is
good, fellow Internet marketers may be interested in
offering it to their visitors. However, for massive
distribution, give them a reason to want to offer it to
their audience. Allow them to customize your ebook with
their company name and web address.
In order to create a customizable ebook, your ebook must be
in HTML (EXE) format. In addition, you must have a special
ebook compiler, as not all compilers provide this option.
When you create the HTML pages for your ebook, you simply
create the customizable fields according to the ebook
compiler instructions. These fields might look something
like this:
This ebook was brought to you by:
%Company_Name%
%URL%
When you purchase a compiler that allows customizations, you
will also receive an additional branding software. This
software will be distributed with your ebook to enable your
visitors to edit the customizable fields.
After your visitor downloads your ebook with the branding
software, they simply load the software and edit the
customizable fields. The fields you placed within your HTML
will be instantly replaced with their information.
There are very few compilers on the market that use this
technology, and only two that I can recommend:
=> Ebook Edit Pro (Highly Recommended)
http://www.web-source.net/cg...
This is a great ebook compiler. Not only is it easy to use,
but it also includes a pop-up message box that loads prior
to your ebook loading. In addition, you can display your own
product icon and select the buttons you would like to be
displayed such as, navigational, print and home buttons. It
also has an added feature that enables you to include an
affiliate ID within every ebook you create and make money
for referral sales. As an added bonus for purchasing this
great compiler, you will also receive an "eBrand-It"
software that will enable you to set up special fields so
that your visitors can customize your ebook. A free demo is
available. This is a great compiler.
Cost: $87.50
=> Activ E-book (Recommended)
http://www.web-source.net/cg...
This program isn't as easy as Ebook Edit Pro, but with the
aid of the instructions you can easily create a nice ebook.
The nice thing about this compiler is that it assigns an
ESBN number to each ebook you compile. In addition, this
great compiler will also enable you to create a "Rebranding"
software. This additional software can be used to enable
your users to modify parts of the ebook that you specify
without recompiling. It also has a free demo that is fully
functional for up to 10 files to be compiled (including
graphics). You can create and distribute ebooks with the
free demo, but you must register the software if you'd like
to sell your ebooks.
Cost: $29.95
By allowing your visitors to customize your ebook, you will
significantly increase its distribution.
Creating a powerful ebook to use as a promotional tool is a
highly effective means of obtaining free promotion. If your
ebook is good, it will have the potential to be viewed by
millions. Not only will it provide you with the opportunity
to share your expertise, but it will also enable you to
promote yourself as a trusted professional.
Shelley Lowery
www.web-source.netCopyright ? Shelley Lowery 2002.
About the Author:
Shelley Lowery is the author of Ebook Starter - A complete
ebook design kit. Subscribe to Etips, for a wealth of quality
information to assist you in Web Design, Internet Marketing
& Ecommerce. All new subscribers receive a free copy of
the highly acclaimed ebook, "Killer Internet Marketing
Strategies." http://www.web-source.net/cg...