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Web Design Business, Marketing, and Promotion

What's in a name? : Keep it short and simple

Introduction
Keep it short and simple
Investing in domain names.
Summarising


Keep it short and simple

Ok, so you have found your name and decided that you wish to build a world wide empire. You have chosen www.zack-saysevry1has2visitm... ....what's wrong with this? Sure, it's descriptive, it challenges and it's generic. But it's also a mixture of numbers, letters, abbreviations, hyphens and horribly long. A domain name should be easy to remember, easy to relay to someone over the telephone and where possible, the first letter should be as close to the letter "a" as possible. A number of search engines and indices categorise alphabetically. Domain names should also be as brief as possible. As far as I am aware, all 3 and 4 letter names for .com and .net are taken at this time. Unfortunately, when I began "Taming the Beast" in the mid-90's I didn't consider some of these issues.

How to create your web site marketing plan : Article

Article


Article

Creating a web site without developing a web site marketing plan is the same as planning for failure. A web site marketing plan is essential not only just to survive but to continue to thrive and expand your business. You should spend 80% of your time marketing your web site. It's the life blood of your online business.

When to create your web site marketing plan.

Most of us probably create a web site first before we plan to market it. However just like a business plan, you should prepare your marketing strategy ahead of time. What's the benefit of doing this? The further you plan ahead the easier will all the pieces of your web site fall into place.

Why Do People Link To Sites? : Links Page 1

Links Page 1
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Conclusions


Links Page 1

One of the best ways to get consistent traffic to your site
with by getting other webmasters to add your link to their
pages. This results in direct traffic from people clicking on
the links, and indirect traffic because modern search engines
use links to determine how to rank a site in the search engine
results page. The more "quality" links a site has, the higher
it appears in the listings (quality is defined as other higher
ranking sites).

Do You Need a Website? : MARKETING IDEAS (ATTRACTING VISITORS)

Introduction
WEBSITE DESIGN TIPS
MARKETING IDEAS (ATTRACTING VISITORS)
KEEPING VISITORS


MARKETING IDEAS (ATTRACTING VISITORS)

We have found the following to be very effective in building and sustaining traffic to our website. I hope it goes without saying that website sales are directly proportional to traffic!

Get listed with the major search engines. Don't do it yourself - it is very time consuming and there are plenty of inexpensive ways to get it done. I like the folks at 1-step(http://www.1step.com).

What's in a name? : Summarising

Introduction
Keep it short and simple
Investing in domain names.
Summarising


Summarising

If all this seems pretty confusing, it may be wise to engage the services of a consultant. It will cost you anything from US$25 upwards for

the service, but the fee of a good consultant is money well spent. Your domain name is a very important part of your online business, and there are many traps set for the unwary.

What's in a name? : Investing in domain names.

Introduction
Keep it short and simple
Investing in domain names.
Summarising


Investing in domain names.

Many people, including ourselves are involved in domain name speculation. While the great domain rush was happening, investors made huge profits in reselling domain names. This boom has now become a bust, never to recover. I would advise not to spend your hard earned money in this area unless you can afford to lose it. The only names with real value are one-word generic English names. To learn more about domain name trading, read this article:
http://www.tamingthebeast.ne...

How To Build Up Your Samples for your Portfolio ... : Introduction

Introduction
Continued


Introduction

How To Build Up Your Samples for your Portfolio Without Professional Experience

What should you do if you have no professional examples to place in your portfolio? If you are in a situation where you don't have any professional samples to place into your portfolio, then you obviously have a lot of work to do. You might be able to get away with placing classroom projects into your "book", but you would have a much better chance with "real world" samples. Below, please find suggestions on building your sample-base.

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